How the giving works
Four decisions turn "a portion of proceeds" into something you can actually check.
Five percent of gross, not of profit
Gross sales, before costs. A share of profit is unverifiable from the outside and moves whenever the margin does — which is exactly why it is the version most brands pick. This one is checkable.
One partner per strain, for a year
Not a quarterly rotation. A year is long enough for a small organisation to plan around the money, and long enough for the pairing to mean something to the person holding the jar.
Published monthly, same date, no exceptions
Month, strain, units sold, amount donated, partner, receipt. The month it lapses is the month the mission becomes a marketing line, and everyone can tell.
Residents direct part of it
Members of the resident program vote once a year on one of the four partners. Visitors fund most of the donation; the island decides part of where it lands.
What 5% actually is
Small numbers, stated plainly, because a percentage with no dollar figure behind it is a way of not saying anything.
- At $5,000 in sales that month$250 to that month’s partners
- At $10,000 in sales that month$500 to that month’s partners
- Over a first full seasonRoughly $3,000–6,000 into Vieques nonprofits
The monthly ledger
| Month | Strain | Units | Donated | Partner |
|---|---|---|---|---|
| Nothing here yet. The first row goes up one month after the shop opens. | ||||